What we stand for

In case you are curious to know what is most important to us and what our brand embodies,
take a look at our core values, which we hope you share with us.

Our values

  • Simplicity

    In a world of change & complexity, it is reassuring to focus on the good things and be surrounded by only a few high-quality products to ease your mind

  • Community

    We care deeply about our inner circle, our 'crew' - gang - family; but we also see beyond and aim to support diversity, equality & inclusivity further

  • Integrity

    This mainly means clear & transparent communication towards all our stakeholders, especially our clients, to whom we are accountable

  • Durability

    When you have or know children, you want to build a better future; so we knew sustainability would be part of all our choices from sourcing to shipping

  • Curiosity

    As world travellers, we are often out to discover new places; and for us being alive means wanting to learn new things and asking questions

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  • Our pyjamas feature a minimalist design and soothing colours to give you a well-deserved rest

  • For example, our kids' pyjamas are gender-neutral and can be passed from brothers to sisters

  • We will always tell you about the nature and origin of our fabrics, as well as manufacturing

  • Our organic cotton pyjamas are made in Europe in small quantities under fair working conditions

  • Of course, we like to chase sunsets, but with a good movie/ book you can also travel on your couch

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